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Real talk: Zillow Group’s new brand, ‘millennial worship’ and Upstream

If you ask Wiktionary, to swim upstream means "to opt for a difficult course of action when a simpler alternative is available." And if you ask Rob Hahn and Greg Robertson, real estate’s Upstream venture is a prime example of doing things the hard way ...

Is Trump’s tax plan good for homeowners? Nope, says NAR

President Donald Trump released his tax reform plan today, which will result in what the White House is calling the "biggest tax cut" in history. In response, the National Association of Realtors (NAR) had this to say in a statement: "Major reforms are needed to lower tax rates and simplify the tax code but shouldn’t come at the expense of current and prospective homeowners." ...

Behind the sale of the late Agnes Moorehead’s Beverly Hills home

Beverly Hills has a certain mystique that surrounds it -- it's one of the most coveted and well-known ZIP codes in the world thanks to lush estates inhabited by Hollywood stars, first-class dining and shopping, and a hit TV show that bears its name ...

Kids illustrate fair housing, and the results are amazing

Real estate regulations don't exactly conjure the warm fuzzies, but sometimes it takes seeing one through kids' eyes to remember the ideals -- and the need -- underlying it ...

Housing inventory down 25% from 2 years ago, analysis shows

The supply of homes for sale this spring is so depleted that one of the nation’s valuation firms predicts that the inventory drought will reduce total home sales this year as shortages drive up prices and buyers fail to find properties they can afford, according to the latest analysis from Pro Teck Valuation’s Home Value Forecast ...

Kodak brings on-demand photography to real estate

Some homesellers want to list lickety-split. Kodakit, an on-demand photography platform operated by Kodak, can help agents rise to the occasion. In markets where Kodakit has gone live, real estate agents can request a photo shoot at a specific time and receive a response within six minutes from a photographer who can do the job, according to Kodakit CEO Eric Mahe. ...

JotForm V4: Collaborative, mobile and better than your current forms tool

JotForm 4.0 is a powerful and simple forms-building tool ideal for real estate agents. ...

6 types of real estate consumers who could benefit from Opendoor

Good news for Zillow Group -- the industry has found a new scapegoat: Opendoor. Agents are spending so much time knocking this new model and berating anyone who may have considered the service. ...

A real estate agent’s guide to social media scheduling

If you’re not scheduling your real estate posts at the right times and at the right frequency, the impact of your social media marketing will suffer. Not only will social media users be less likely to engage with your content, they may never see it at all ...

5 tips for giving renters the furnishings they desire

Though most apartment complexes and rental properties are unfurnished (apart from a few appliances), there is demand for furnished rental properties. They attract vacationers, college students and others who travel light and move often ...

Why door-knocking and building trust go hand in hand

How do you door-knock in real estate and achieve success at it? What is the trick you can use to show clients that you’re not trying to impose on them ...

26 personal branding insights from real estate experts

“Without a brand, you’re just two clicks away from obscurity.” That’s the message I've been sharing with audiences across North America for the past five years. I've been on a bit of a mission to transform the way people think about personal branding to accelerate business growth, build trust and establish thought leadership ...

Neighborhood showdown: How 2 teams broke it down for buyers

"I'm looking to buy in your area, and I keep hearing about these two neighborhoods right next to each other -- but what's the difference?" That's the question that agents in the Phoenix area who service Chandler and Gilbert are constantly hearing. So two real estate teams joined forces to answer it with a website: chandlervsgilbert.com ...

3 ways to generate leads through Google AdWords

The internet is a rabbit hole of information. With over one billion websites in the ether, and over half of those active, the process of getting found online is much more complex than launching a website and hoping people will come across it. ...

Stop celebrating numbers, start championing service in real estate

The real estate industry is divided between those agents who focus only on sales volume and those who are dedicated to providing the best level of service ...

Why ‘Hacking Growth’ is a must-read for every entrepreneur

By definition, entrepreneurs take on greater than normal financial risk make the idea in their head a reality. But why experiment with growth when you could hack it ...

Californians leaving in droves as home prices surge

In 1966, The Mamas and the Papas were singing "California Dreamin'," but fast forward 51 years and Californians are belting out a different tune thanks to increasing home prices, unsustainable costs of living and a lack of access to affordable housing ...

How Fannie Mae is quashing school debt

The massive amount of student debt carried by college graduates could become less of an issue for those who want to become homeowners under new policies announced today by Fannie Mae ...




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Sean Aske
2353 E. Baseline Road
Gilbert, AZ
602-820-2117


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